Uli Reese

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Uli Reese left Stuttgart (Germany) to study at the Grove School of Music in Los Angeles (USA). Doors opened quickly, and he was hired to work on scores for Star Trek: The Next Generation and as a freelance composer and orchestrator on Disney’s Goof Troop television series. Reese returned to Germany in 1993, where he worked with international supergroup SNAP!, eventually forming his own commercial music company with a client list that included brands such as Nike, Reebok, Coca-Cola, Dunlop, BMW, Mercedes and Sony.

In 2002, he became Department Chair for the Filmakademie Baden-Württemberg (Germany) and in 2004 turned his creative focus to songwriting, securing a publishing deal with Peermusic and moving to the music capital of the world: Nashville, Tennessee. In 2009, Reese partnered with Steve Keller to found iV2 in Frankfurt (Germany), merging Nashville’s creative community of composers, artists, musicians, vocalists and engineers with innovative audio branding strategies for their European clients. Currently, he is working on an MBA from The Berlin School of Creative Leadership while continuing in his role as President of iV2.

Presentation: Ritter Sport: Audio Branding Initiative