Businesswoman who graduated in lyrical singing, songwriter and music producer specialized in Branding. She’s a citizen of both Italy and Brazil, born in Rio de Janeiro but lived for ten years in Italy. In Europe, with the Bossa Nostra, opened concerts for Herbie Hancock and Morcheeba at the Montreux Jazz Festival. The song Jackie became well known worldwide. In her five years in New York City, she composed tracks for Marie Claire, Veet and Muller. There, she started building up her Sound Branding methodology. Today, back in Brazil with her own company, Zanna Sound, the first Sound Branding agency in Latin America, she helps large brands such as Banco do Brasil, Embratur, TIM mobile, Boticário, L’oreal, Sabesp and MetroRio. In addition, she has been the first to present Sound Branding at the Cannes Festival audience.
Presentation: MetrôRio Sound Branding Case