Mood Stockholm – Holistic sound design in a retail environment

Mood Stockholm – Holistic sound design in a retail environment

 

Abstract

Mood Stockholm is a unique shopping centre in the heart of Stockholm. Lexter Sound Design has created a holistic and brand building sound design concept, which adds a new dimension to the overall customer experience. It is used as a living and creative tool to strengthen visual expressions and campaigns, in multiple communication channels. Lexter’s concept developer Malin Isberg and head of studio Alexander Kassberg will in their seminar give insight into the process behind the concept, and how to make sound design a living dimension of a retail environment through careful sound architecture.

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Speakers
Malin Isberg – Concept Developer and Project Manager, Lexter Sound Design

Malin Isberg is a concept developer and project manager at Lexter Sound Design, and has a background as a trained market strategist, music producer and songwriter. She has many years of experience within audio branding and has run a production company with special focus on the fashion industry, with several music productions reaching over 1 million views on YouTube. Since 2014 she is a member of the Lexter team and has developed and managed a great number of innovative sound design concepts in public environments. At her ISA2018 Session together with Lexter’s head of studio Alexander Kassberg she will give insight into their work with the unique sound design for the shopping mall Mood Stockholm. Their work for Mood Stockholm is nominated for the International Sound Awards in three categories: Soundscapes and Ambient Sound, Audio Marketing and Audio Branding.

Alexander Kassberg – Head of Studio, Lexter Sound Design

Alexander Kassberg is head of studio at Lexter Sound Design and has worked professionally with commercial audio production since 2010. He is also active as a music producer and DJ, and as a board member at the renowned music production school Studio Blue in Stockholm. Alexander is responsible for Lexter’s team of producers and has deep knowledge about bespoke audio production for different media and public environments. At his ISA2018 Session together with Lexter’s concept developer Malin Isberg he will give insight into their work with the unique sound design for the shopping mall Mood Stockholm. Their work for Mood Stockholm is nominated for the International Sound Awards in three categories: Soundscapes and Ambient Sound, Audio Marketing and Audio Branding.
 

Program Overview