TedX Bits of Love
Nominated in the categories
1.1 Ambient Sound
1.4 Audio Branding
Klankwerk / NoComputer / TedX Ghent
Klankwerk teamed up with NoComputer & Barco to give TedX a cutting edge generative visual and Sonic Branding.
Detailed project description
Klankwerk teamed up with NoComputer & Barco to give TedX a cutting edge generative visual and Sonic Branding. For TedX Ghent we created a modern electronic brandscore that reflected the innovative character of the event.
- Speaker introduction
- Logo animations for online communication
- Event ringtone’s
- Event announcements
Next to the brandscore we also created a generative soundscape based on the brandscore elements. We build a soundbooth where the attendees of the event could manipulate the soundscape using their voice.
We used the audio from their voices to generate patterns depending on the height of their voice tone and the duration of what was being said. That would go straight into a ableton live patch we created that fed the whole system at the venue. The patch was loaded up with all separate elements from the Brandscore wich would be trigger depending on the voice input.
We also created underlying deep drone tracks by stretching up the brandscore elements to over 500% using Paulstretch. All these elements together created an immersive soundscape that was clearly in line with all auditive elements of the event.
The voice data from the booth also enabled our partners at NoComputer to create their unique generative branding. This generative and sonic branding gave visitors a solid and consistent TedX experience.