( ( ( Podcast 18 ) ) ) Alex Moulton

On November 5th, 2010 the Audio Branding Academy will present the second Audio Branding Congress in Hamburg. One of the speakers is Alex Moulton from New York. As the founder and guiding creative force behind Expansion Team, he is responsible for crafting the current sound of many TV networks including CNN International, PBS, Discovery, Universal, A&E Bio, Comedy Central, Vh1, and respected brands like jetBlue, Motorola, Bank of America, Target and American Express.
In this episode of the podcast he gives a little foretaste of his talk about “CNN International Rebrand“.

Get more information here

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Workshop program 2010

In March 2010, the Audio Branding Academy starts its workshop series. There will be five workshops in 2010, four of them held in German and one in English.

The English workshop will be hold in September 2010 by the internationally renowned musicologist Prof. Dr. Adrian North. In his workshop Prof. North will give lessons from music psychology for advertising and branding. Learn more about the topics of this one-day seminar here.

The registration deadline for each workshop is three weeks before the seminar. The number of attendees is limited to 15 persons. Therefore it’s recommended to book as soon as possible.

Download: Program (pdf)

Get more information about the workshops in German here

Videos of the Audio Branding Congress 2009

For the attendees of the Audio Branding Congress 2009 selected videos of the lectures will be provided successively. The login details will be sent automatically by the Audio Branding Academy respectively can be requested here.

The first video shows Prof. Dr. Adrian North with his lecture about “The impact of music on consumer behavior“.